Nike is getting out of the golf equipment business, a surprising announcement that is sure to send Tiger Woods, Rory McIlroy and other players searching for new clubs and golf balls next season.
Nike said on Wednesday it would stop making clubs, golf balls and golf bags, instead devoting its resources to shoes and apparel, longs its strength in the golf marketplace.
“We’re committed to being the undisputed leader in golf footwear and apparel,” said Trevor Edwards, president of Nike Brand.
“We will achieve this by investing in performance innovation for athletes and delivering sustainable profitable growth for Nike Golf.”